Fair trade retailer and charity Traidcraft has witnessed success for its Show You Care marketing campaign and supporter call to action. The campaign prompted a 10 per cent rise in sales during its key 2015 pre-Christmas trading period, which set the scene for the successful year ahead.
According to Traidcraft, nearly 560,000 people in developing countries benefited from the organisation’s work in the 2015/16 financial year.
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