A group in the US has come up with a way to improve attendance at church services — by building McDonald’s franchises within churches.
According to the Telegraph, the McMass group is currently raising funds to get the fast-food outlet inside church doors.
According to Paul Di Lucca, creative director at church branding agency Lux Dei design, people might be more inclined to attend prayers if physical as well as spiritual nourishment were on offer.
To this end, the multi-denominational group has already launched a page on the IndieGoGo ‘crowdfunding’ site, with the aim of raising $1 million to build the first McDonald’s church. At the time of writing, it has raised a little over $511.
On the McMass website, quoted in the Telegraph, it states: ‘It’s time for churches to engage with entrepreneurship. By combining a church and a McDonald’s we can create a self-sustaining, community engaged, popular church, and an unparalleled McDonald’s restaurant’.
It has already engaged many people on Facebook and Twitter. One commenter on Facebook called it ‘bonkers and blasphemous’; another Kent-based Facebook user wrote: ‘This would turn me away. You don’t feast for Jesus, but by faith you feed in his Word and at his table’.