The British Board of Classification will rate online music videos shown on YouTube, as part of a pilot scheme to protect children from graphic content.
According to a news report from the Guardian, Prime Minister David Cameron said the rules for online videos should be brought into line with content bought offline.
He admitted to Parliament that he had banned his own children from viewing some videos. He said, ‘Helping families with children and parenting should not stop at childbirth. To take just one example — bringing up children in an internet age, you are endlessly worried about what they are going to find online. So we have taken a big stand on protecting our children online’.
The rules come following increasing global pressure from lobby groups, to limit the effect of overt sexualisation of young children, in music videos, lyrics and paraphernalia.