‘Dignity in Dying’
A legal challenge under the Trademarks Act 1998 is being brought against the Voluntary Euthanasia Society (VES) by a number of organisations. Christian Medical Fellowship, ALERT, and the British Council of Disabled People are objecting to VES changing its name to brand itself with the phrase ‘Dignity in Dying’.
The challenge is based on the view that it is deceptive and immoral for an organisation promoting euthanasia to monopolise the term ‘dignity in dying’. The groups taking up the case believe firmly in promoting better palliative care and that true dignity in dying is achieved through the love and care of friends, family and healthcare professionals.