Last updated 6 November 2026
These terms apply to every advertisement booked with Evangelical Times, in print, in our emails or on our website. By booking you accept them. Current rates and sizes are on the Advertise in ET page.
1. What we accept
Evangelical Times seeks to promote ‘conservative and evangelical’ Christianity. To that end, advertisements of events and services which are in opposition to that aim cannot be accepted.
While seeking to appeal to as wide a readership as possible, Evangelical Times will not be used as a medium for the promotion of ecumenical involvement, the charismatic movement or liberal theology.
We cannot guarantee advertising space, due to the pressure on our columns. Evangelical Times reserves the right to decline or withdraw any advertisement at its own discretion, and the Editor’s decision is final. Editorial policy limits the amount of advertising in relation to the paper’s content, so that each advertisement keeps its impact.
2. Booking
- A booking is confirmed when we have accepted it in writing.
- For print, please book and send artwork by the 1st of the month before the cover date. Later bookings can often be fitted in, so do ask.
- Premium print positions (inside front cover, outside back cover) are sold to one advertiser per issue, first come first served, and confirmed in advance. Other positions are placed at our discretion, though we take requests into account where we can.
- Email and website advertising runs for the dates agreed at booking.
3. Artwork
- You may supply finished artwork to the sizes on the rate card, or we will design your advertisement free of charge from the text, photographs and logo you send us and return it for your approval.
- You are responsible for the accuracy of what you supply and for checking a proof where one is sent. We are not liable for errors in artwork or copy you have approved.
- Artwork we design for you remains our copyright but you may use it elsewhere with our agreement, which we will not unreasonably withhold.
- Advertisements must comply with UK law and the UK Code of Non-broadcast Advertising (the CAP Code). You confirm that you hold the rights to any material you supply, and you indemnify Evangelical Times against any claim arising from it.
4. Payment
- We invoice once your booking is confirmed. Payment is due within 30 days of the invoice date, or before publication if that is sooner for a first booking.
- You can pay online by card or by bank transfer, using the details on the invoice.
- All prices are subject to VAT at the standard rate unless you are a registered or excepted charity. We ask charities to confirm their status once, using our charity declaration form.
5. Cancellations and changes
- Cancellations and changes must be made in writing to advertising@evangelical-times.org.
- Print bookings cancelled before the booking deadline for that issue are cancelled without charge. After the deadline the full price is payable, as the space will have been held for you.
6. Our responsibility
- We take care over reproduction, but printing and email rendering vary and we cannot guarantee exact colour or position except where a premium position has been booked.
- If an advertisement is not published as booked through our error, we will offer a repeat insertion or a proportionate refund. That is the limit of our liability, and we are not liable for any indirect or consequential loss.
- Publication of an advertisement does not imply endorsement by Evangelical Times.
7. Your information
We hold advertisers’ contact and billing details to run bookings and invoices, as set out in our Privacy notice. We do not share advertiser details with anyone else.
Questions
Email advertising@evangelical-times.org or ring 01325 380232, Monday to Thursday, 10am to 4pm.
