News – Preserving innocence

ET staff writer
ET staff writer
01 June, 2010 1 min read

Preserving innocence

Prolife charity LifeLeague has welcomed moves from high street stores to review their clothing and other product lines amid accusations of stocking items that sexualise children.

In a statement, LifeLeague called this move from stores such as Primark, Tammy, Tesco and Next as ‘responsible’. According to The Scotsman, Primark has withdrawn padded bikini tops for young girls after parents and children’s charities accused it of selling clothes that were ‘too adult’ for children.

Primark was also stocking underwear aimed at pre-teens, which sported the slogan ‘You’ve scored’. Calls to boycott its stores forced the clothing chain to act, especially after Conservative leader David Cameron added his voice to criticism over the sale of the padded bikini tops.

Following this move, Simon Wolfson, Next chief executive, said, ‘We will look into the issue. If anything needs changing, we will do it immediately’, while Richard Kirk, boss of Peacocks, pledged to check every product to make sure it is ‘appropriate’.

The Scotsman revealed that other household name businesses were also in the firing line for selling sexually charged children’s products. Asda was criticised for selling lace lingerie, including a push-up bra aimed at young girls, and Tesco withdrew a pole-dancing kit from its toys section.

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