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News – Consumer pressure

October 2008

Consumer pressure

 

A children’s book by Jacqueline Wilson is to be altered after parents complained it was inappropriate. Publisher Random House says it received three complaints about a vulgar term used in My Sister Jodie, which is aimed at children aged 10 and over.

     Dame Jacqueline, creator of Tracy Beaker and former Children’s Laureate, has sold more than 30 million books and is known for tackling gritty social subjects such as teenage pregnancy, domestic violence and failed suicides.

     The decision to alter the text came after supermarket chain Asda announced it would stop selling the book. Their move followed a complaint from one shopper in Stanley, County Durham. The customer bought the novel for her great-niece and was shocked to find the four-letter word repeated several times when she pre-read the book.

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